Advertiser Parameters
The Advertisers use the following parameters tracking links to pass more information on the Scaleo platform.
| Parameter | Macro | Description |
| click_id | {click_id} | Unique 32 character alphanumeric string, which is generated and assigned to each click on the platform. |
| goal_id | {goal_id} | Goal ID of the Offer. If no Goal ID is set, the system will use the Default Goal. |
| amount | {amount} | Sale amount on the Advertiser side. The parameter is required for CPS Goals. Should match the Offer's Currency. |
| adv_track_id | {adv_track_id} | Additional information from Advertiser (Not available for Affiliates). |
| adv_order_id | {adv_order_id} | Advertiser's order ID (available for Affiliates). |
| adv_user_id | {adv_user_id} | Advertiser's user ID (available for Affiliates). |
| adv_param1 | {adv_param1} | Advertiser additional parameter 1 (available for Affiliates). |
| adv_param2 | {adv_param2} | Advertiser additional parameter 2 (available for Affiliates). |
| adv_param3 | {adv_param3} | Advertiser additional parameter 3 (available for Affiliates). |
| adv_param4 | {adv_param4} | Advertiser additional parameter 4 (available for Affiliates). |
| adv_param5 | {adv_param5} | Advertiser additional parameter 5 (available for Affiliates). |
| idfa | {idfa} | Apple iOS Advertising Identifier (IDFA). |
| gaid | {gaid} | Google Android Advertising Identifier (GAID). |
Landing Page URL Examples
https://landingpage.com?click_id={click_id}
Conversion Postback Examples:
https://yourcompany.scaletrk.com/track/goal-by-click-id?click_id=c7601cf259fbc45952352043959ef237&amount=120
https://yourcompany.scaletrk.com/track/goal-by-click-id?click_id=c7601cf259fbc45952352043959ef237&adv_order_id=122434