Custom Statuses for Conversions
In case the advertiser cannot send lead statuses supported by the platform (approved, pending, rejected, trash), but can send custom statuses, for example, spam, lead, no-answer, fail, or ok.
There is a solution to recognize other statuses when adding or changing the conversion status by the following postbacks:
/track/goal-by-click-id/track/conv,/track/conv-change,and/track/conv-addchange- Ultimate Postbacks.
More details about Ultimate Postbacks are in the article .
Custom statuses will be recognized if you add additional parameters:
- approved_status=
- pending_status=
- rejected_status=
- trash_status=
Note: Multiple values can be separated by a semicolon (e.g. pending_status=spam;duplicate).
The platform understands these parameters and assigns the required lead status if these parameters are filled in.
Example 1:
https://workspace.scaletrk.com/track/conv-change?click_id=974efaa86716e372442ab44c8a3f563b&conv_status=spam&trash_status=spam,duplicate&approved_status=ok,approved
From example 1 above, we see that the platform receives conv_status=spam the platform does not understand this status, but we have an explanation: trash_status=spam,duplicate, i.e. for this conversion, the platform will change the status to trash.
Example 2:
https://workspace.scaletrk.com/track/conv?click_id=974efaa86716e372442ab44c8a3f563b&goal_alias=sale&conv_status=ok&trash_status=spam,duplicate&approved_status=ok,approved&pending_status=wait,check&token=344387eb
From example 2 above, we see that the platform receives conv_status=ok the platform does not understand this status, but we have an explanation: approved_status=ok,approved, i.e. the platform will create a conversion with the approved status.