AppsFlyer - become Integrated Partner (Recommended)

Note: Registering your own account as AppsFlyer Integration Partner is a recommended way to work with AppsFlyer.

In this article

AppsFlyer is a mobile marketing analytics and attribution platform. It determines which affiliates and  channels delivered each app install and in-app events. Scaleo works seamlessly with AppsFlyer and brings you the analytics in real time. 

AppsFlyer Integration Partner Registration

Ask your advertiser to send you an Invite to become AppsFlyer Integration Partner.
Provide the following information to AppsFlyer:
  • Your company / network name
  • Logo 
  • Attribution URL Template:{app_id}?pid=COMPANY_int&clickid={click_id}&af_siteid={affiliate_id} &af_sub_siteid={sub_id1}&idfa={idfa}&advertising_id={gaid}
  • Global Install Postback: https://YOUR_SCALEO_TRACKING_DOMAIN/track/goal-by-click-id?click_id=(click_id)&idfa=(iOS IDFA)&gaid=(Google Android Advertiser ID)
  • In-app Event Postback: https://YOUR_SCALEO_TRACKING_DOMAIN/track/goal-by-click-id?click_id=(click_id)&goal_id=(Partner_Event_Identifier)&amount=(monetary)&amount_orig=(orig-monetary)&amount_orig_cur=(currency)&idfa=(iOS IDFA)&gaid=(Google Android Advertiser ID)

Please make sure you use Tracking Link Domain, not Interface Domain. For example:

Most integrations are completed within 2 business days.

If you would like to update your existing integration, just send an email to [email protected].

Using AppsFlyer for Mobile App Tracking

Ask you advertiser to share the App for your AppsFlyer Publisher account.

Select the App, go to Configuration - Integrated Partners and look for your newly created integration. Click Activate Partner.

For In-app Events Tracking. Scroll to this section
  • Click Add Event button, select Event you want to track
  • Enter Scaleo Goal ID (can be found at Scaleo, Offer - Goals section) into Partner Event Identifier field
  • If you want to receive Event sales amount, you need to select Send Revenue: Values& Revenue


All is set now. Save your integration. Go to Attribution Link tab, copy the link and enter it to Scaleo Offer Landing Page URL.


Generate tracking link in Scaleo, send it into your test device. It is recommended to use clean (not used before) device for every new test.

The conversion should be recorded at AppsFlyer first, then you will be able to see it in Scaleo.

Check Statistics – Transactions section for the details (make sure to choose the "Click ID" in the "Output Parameters"). The Click ID value should contain 32 alpha-numeric characters and If it is not, please check Landing Page URL, it should contain the {click_id} or {hash} token. 

Additional Information

For AppsFlyers complete list of parameters click here.

For Scaleo - Affiliate Tracking complete list of macros click here.

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