Branch (Mobile)

If you do not have a Branch.io partner account please go through the process of creating one here: https://branch.app.link/tech-partner-signup. Here is the answers for some questions:

1

Apply to become a Branch partner (new partners)

2

Enter company info and attach logo.

3

Enter your contact details

4

Mutual Clients: just enter some clients if you plan to integrate them via Branch

5

Partner type: Universal Ads Partner (DSP, Ad Network, Agency, Publisher)

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Universal Ads Partner details

• Company type: Affiliate Network
• Supported Ad Campaign types: Acquisition campaigns
• Supported Attribution types: Click-Through Attribution, View-Through Attribution
• Pricing Model: CPI, CPC, CPA, CPV, CPL
• Supported Ad Inventory type: Web inventory, In-App Inventory
• Supported mobile platforms: iOS, Android, Amazon, Windows
• Do you support Client side click or Server side click: Client side click (click info will be sent from client's device), Server side click (click info will be sent from partner's server)
• Do you wrap links with your own tracking? Yes

7

ROI Calculation. Can you provide Cost data? No

8

Tracking link details

• Do you want to setup a tracking links and macros: Yes
• Can you provide a link to online documentation: Yes
• Link to online documentation: https://help.scaleo.io/article/369-postback-conversion-tracking
• Please provide the list of your link Macros {click_id} - Click ID (mandatory)
  {offer_id} - Offer’s ID
  {affiliate_id} - ID of Affiliate promoting the offer.
  {sub_id1} - Affiliate Sub ID 1 specified in the tracking link.
  {sub_id2} - Affiliate Sub ID 2 specified in the tracking link.
  {sub_id3} - Affiliate Sub ID 3 specified in the tracking link.
  {sub_id4} - Affiliate Sub ID 4 specified in the tracking link.
  {sub_id5} - Affiliate Sub ID 5 specified in the tracking link.
  {aff_param1} - Affiliate additional parameter 1 specified in the tracking link.
  {aff_param2} - Affiliate additional parameter 2 specified in the tracking link.
  {aff_param3} - Affiliate additional parameter 3 specified in the tracking link.
  {aff_param4} - Affiliate additional parameter 4 specified in the tracking link.
  {aff_param5} - Affiliate additional parameter 5 specified in the tracking link.
  {source_id} - Affiliate Source ID specified in the tracking link.
  {link_id} - Offer additional link specified in the tracking link.
  {creative_id} - Offer Creative ID used.
  {offer_name} - Offer’s name in platform.
  {idfa} - Apple IDFA.
  {gaid} - Google Android Advertising Identifier (GAID).

9

Postbacks and Macros details

• Do you want to receive Postbacks for attributed events: Yes
• Can you provide a link to online documentation: Yes
• Link to online documentation: https://help.scaleo.io/article/385-advertiser-parameters
• What type of HTTP postbacks do you support: GET
• Conversion Postback https://[YOUR_TRACKING_DOMAIN]/track/goal-by-click-id?click_id={click_id}&idfa={idfa}&gaid={aaid}&adv_track_id={os}{os_version}_app{app_version}&adv_param1={event_name}
• Post-Conversion/Custom Postback: https://[YOUR_TRACKING_DOMAIN]/track/goal-by-click-id?click_id={click_id}&goal_id={goal_id}&amount={amount}&idfa={idfa}&gaid={aaid}&adv_track_id={os}{os_version}_app{app_version}&adv_param1={event_name}
• Postback Parameters: {click_id} - Click ID from Ad partner
  {goal_id} - Goal ID from Ad partner (need to be linked with app events in Branch)
  {amount} - Event amount, for example in-app purchase amount, in predefined currency
  {event_name} - Event name
  {idfa} - Apple IDFA
  {aaid} - Google Android ID
  {os} - OS
  {os_version} - OS version
  {app_version} - App Version
• Additional information about Events/Postbacks: We need the ability to link Branch Events with our platform Goals IDs