Campaigns — Tracking Links for iGaming Operators

What are Campaigns?

Campaigns give a structured way to manage tracking links — replacing the one-off link generation workflow with named, organised entities that are easier to track, report on, and control.

Instead of generating a disposable link each time, you create a Campaign: a named entity that holds all the settings for a specific traffic effort — brand, commission plan, traffic source, landing page, and creative. Each campaign gets its own permanent tracking link.

Before Campaigns: Link Builder

Previously, tracking links were generated using the Link Builder — pick a brand, landing page, and creative, and receive a URL.

It worked, but had limitations for both affiliates and operators:

• Links were one-off and unnamed — no way to organise or audit them
• No ability to pause traffic to a specific link without removing it from all placements
• No visibility into which traffic channel or creative was behind a link
• Changing a landing page required generating a new link and updating all placements
• Operators had no structured view of how affiliates were running their traffic

What Changes with Campaigns

Two ways to manage campaigns

• Affiliates create and manage their own campaigns in the affiliate cabinet (3-step wizard).
• Managers create and manage campaigns for any affiliate from the Manager Cabinet (Teammate Portal) — useful when your team builds and hands tracking links to affiliates directly.

Both produce the same campaign entity and the same permanent tracking link.

Affiliate Experience

When Campaigns are enabled, affiliates see a new Campaigns section in their cabinet. The Link Builder is no longer shown.

Affiliates create campaigns in a 3-step wizard:

Step 1 — Campaign & Brand. Name the campaign, select a brand, and choose a commission plan.

Step 2 — Source & Landing. Select a traffic source (e.g. Facebook, Google Ads, Telegram) and the landing page to send traffic to.

Step 3 — Creative. Optionally attach a creative, or select "No creative — link only" to skip.

From the campaign list, affiliates can:

• 🔗 Copy the tracking link — via the link icon on any campaign row
• ✏️ Edit — update any setting; the tracking link stays the same
• ⏸ Pause / Resume — stop traffic without removing links from placements
• 🗑 Delete — historical data is preserved in reports

Manager Experience

When Campaigns are enabled, a new Campaigns item appears in the Teammate Portal sidebar, right after Affiliates. It shows every campaign across all affiliates in one place.

From the campaign list, managers can:

• Add a campaign for any affiliate via the + Add Campaign button
• Copy the tracking link and share it with the affiliate
• Edit, Duplicate, or Delete a campaign, and change its status (Active / Paused) inline
• Filter and search by Affiliate, Brand, Commission Plan, Traffic Source, Traffic Approach, Landing Page, Creative, and Status, and choose which columns to show

Creating a campaign (single form):

Changes to Commission Plan, Traffic Source, Traffic Approach, Landing Page, and Creative take effect immediately for all new clicks. Affiliate and Brand can't be changed after creation.

All campaign actions (create, edit, delete, status change, duplicate) are recorded in the Activity Log.

Quick access to a tracking link

You don't have to open the Campaigns page every time. A campaign's tracking link is also available from Affiliate details — the Campaigns widget: see that affiliate's campaigns, copy a link, or add a new one (the affiliate is pre-filled).

Permissions

Manager access to campaigns is controlled in Settings → Team → Roles and Permissions (Affiliates group):

• Can access Campaigns — shows/hides the Campaigns menu and the Campaigns section on the affiliate detail page.
• Can add, edit, and delete Campaigns — controls creating, editing, deleting, status changes, and duplicating.

By default both are On for Admin, Manager, and Affiliate Manager roles.

Whether affiliates can manage their own campaigns is controlled in Settings → Affiliate Portal → General → Can add, edit, and delete Campaigns (default On). When it's off, affiliates see their campaigns in read-only mode.

Tracking Link

Each campaign has one permanent tracking link, generated at creation:

https://domain.com/c/{campaign_hash}

The link never changes — even if campaign settings are edited — so setups can be updated without replacing links across placements.

In the link popup you can append Sub IDs, Affiliate Params, and other parameters, choose a tracking domain:

https://domain.com/c/e4bfdc4t?sub_id1=facebook_ad_123&sub_id2=may2026

These values are recorded on every click and flow through to events and commissions in reports.

Existing Links

Links previously generated via the Link Builder continue to work after Campaigns are enabled. There is no expiry and no action required. New campaigns can be created alongside existing links.

Reporting & Attribution

Campaign traffic is attributed with full campaign context:

• A dedicated Campaign tab in Reports (shown first, after General), grouped by campaign by default
• Filter by campaign in Reports and Transactions (Clicks, Conversions, Events, Invalid Clicks)
• Group by campaign to compare performance across traffic efforts
• Campaign data flows automatically to conversions and commissions
• Available in both the Affiliate Portal and the Teammate Portal