Campaigns — What's New & How It Works

What are Campaigns?

Campaigns give your affiliates a structured way to manage their tracking links — replacing the one-off link generation workflow with named, organised entities that are easier to track, report on, and control.

Instead of generating a disposable link each time, an affiliate creates a Campaign: a named entity that holds all the settings for a specific traffic effort — brand, commission plan, traffic source, landing page, and creative. Each campaign gets its own permanent tracking link that the affiliate places across their channels.

💡 Note: In the current phase, campaigns are created and managed by affiliates directly in their cabinet. Manager-side campaign management will be available in a future release.

Before Campaigns: Link Builder

Previously, affiliates generated tracking links using the Link Builder — a tool where they picked a brand, landing page, and creative, and received a URL.

It worked, but had limitations for both affiliates and operators:

Links were one-off and unnamed — no way to organise or audit them
No ability to pause traffic to a specific link without the affiliate removing it from all placements
No visibility into which traffic channel or creative was behind a link
Changing a landing page required generating a new link and updating all placements
Operators had no structured view of how affiliates were running their traffic

What Changes with Campaigns

	Before (Link Builder)	Now (Campaigns)
Link generation	One-off, unnamed	Named campaign with permanent link
Organise by channel	Not possible	Each campaign has a Traffic Source
Pause traffic	Not possible	Affiliate can Pause / Resume per campaign
Change landing page	New link required	Edit campaign — link stays the same
Reporting	Flat, no campaign context	Filter and group reports by campaign
Operator visibility	No structure	Campaigns visible in reports with full attribution

Affiliate Experience

When Campaigns are enabled for your operator, affiliates see a new Campaigns section in their cabinet. The Link Builder is no longer shown.

Affiliates create campaigns in a 3-step wizard:

Step 1 — Campaign & Brand

Name the campaign, select a brand, and choose a commission plan.

Step 2 — Source & Landing

Select a traffic source (e.g. Facebook, Google Ads, Telegram) and the landing page to send traffic to.

Step 3 — Creative Optionally attach a creative, or select "No creative — link only" to skip.

From the campaign list, affiliates can:

🔗 Copy the tracking link — via the link icon on any campaign row
✏️ Edit — update any setting; the tracking link stays the same
⏸ Pause / Resume — stop traffic without removing links from placements
🗑 Delete — delete; historical data is preserved in reports

Tracking Link

Each campaign has one permanent tracking link, generated at creation:

https://domain.com/c/{campaign_hash}

The link never changes — even if the affiliate edits campaign settings. Affiliates can update their setup without replacing links across placements.

Sub IDs can be appended to pass additional tracking values:

https://domain.com/c/e4bfdc4t?sub_id1=facebook_ad_123&sub_id2=may2026

Sub IDs are recorded on every click and flow through to events and conversions in reports.

Existing Links

Links previously generated via the Link Builder continue to work after Campaigns are enabled. There is no expiry and no action required from affiliates. New campaigns can be created alongside existing links.

Reporting & Attribution

Once affiliates start using Campaigns, their traffic is attributed with full campaign context:

Filter by campaign in Reports and Transactions (Clicks, Conversions, Events, Invalid Clicks)
Group by campaign to compare performance across traffic efforts
Campaign data flows automatically to conversions and commissions
Available in both the Affiliate Portal and the Teammate Portal