Cookies based tracking in 2020
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You probably heard all this buzz regarding Google Chrome 80 release, where third-party cookies will be blocked and the end of the digital marketing era. But will it affect your performance based business? Let’s have a detailed look.
What are third-party cookies?
Third-party cookies are cookies created by domains other than the one you are visiting directly, hence the name third-party. They are used for cross-site tracking, retargeting and ad-serving.
How will that affect offer tracking on my platform?
There’s nothing to worry about. Scaleo uses the first-party cookies, so the cookie-based restrictions won’t affect current tracking in 99% situations.
So are there some restrictions still?
Unfortunately, yes. But good news it is connected with one browser only, Safari. With the release of Intelligent Tracking Prevention 2.2 (ITP 2.2), Safari deletes first-party cookies from recognised tracking domains after 24 hours. It still sounds not critical, right? At least for campaigns where conversion should happen within 24 hours after the initial click.
What would you recommend?
Cookies based tracking is still a good method for affiliate marketing campaigns tracking. It is easy to set up and should suit the majority of situations.
- no time restrictions
- cross-browser, cross-platform and cross-domain compatibility
- doesn’t depends on user actions such as clear the browser data or use private browser tabs
Here is the detailed guide how to set up Postback Tracking in Scaleo: Postback Tracking