Promo Codes

Simply create a Promo Code for an affiliate to advertise to their audience. Since this method does not require a Tracking Link, the conversion is automatically attributed to the offer and the Affiliate using that particular Promo Code.

Set Up

1

Before you begin setting up Promo Codes, you need to enable them in the Offer. To do this, go to Offer details > Tracking Settings section > click Edit > Promo Codes toggle switch.

When the Promo Codes feature is enabled in an Offer, a widget with a list of Promo Codes becomes available on the left side of the Offer's details.

2

Create your first Promo Code by clicking the + button.

3

In the Add Promo Code form, fill in the Promo Code and select an Affiliate.

Additionally, you can specify:

• Start Date and End Date - this determines the validity period of this Promo Code;
• Description - visible to the Affiliate.

Note: Promo code can contain Latin letters and numbers only. Also, it's impossible to create 2 identical Promo Codes, they must be unique across the platform.

4

 You can also Edit or Delete Promo Codes any time.

Affiliate Portal Promo Codes

When the Promo Code feature is enabled for an offer, this widget will be displayed in the Affiliate Portal. You can find Promo Codes under the Tracking Link section, in the Offer details.

For brands, Promo Codes can be found in the Assets menu under the Tracking Link section.

Promo Codes Tracking

To track conversions using a Promo Code, simply use a postback /track/promo?code=XXXXXXXX .

Example of Postback Tracking Link for Promo Codes:

Tracking behavior and parameter rules:

When using this endpoint, additional parameters may affect how the conversion is attributed:

• If offer_id  is not provided, the system selects the first matching offer where the promo code was originally created.
• Since 2024-05-08, promo codes may be non-unique within the system — the same code can be created for a single affiliate across different offers.
• Therefore, when promo codes are not unique, offer_id  must be passed for correct attribution:

Moreover, you can appoint a specific goal ID, alias, or any other optional parameters.

When using the return  parameter, it can also be used as JS, IMG, and IFRAME Pixels.

Example of a JS pixel Tracking Link for Promo Codes:

Example of an IMG pixel Tracking Link for Promo Codes:

Example of an IFRAME pixel Tracking Link for Promo Codes:

In addition, in the Transactions section, there is a Promo Codes column that tells you which Promo Code was used for that particular conversion.