Offer Page Overview

  Platform managers can fully control the offers they promote and change every parameter. This guide will walk you through the Offer Page on the Scaleo platform.

In this article

• Offer Details
• Tracking
• Goals
• Availability
• Targeting
• Landing Pages
• Landing Pages Traffic Distribution
• Creatives
• Promo Codes
• Trends
• Quick Links
• Tracking Settings
• Activity Log
• Custom Parameters
• Conversion Tracking

To see the full list of Offers, go to the Offers section after you log in to the platform. The page includes five tabs:

• All Offers — this tab contains a list of all offers on the platform;
• Top Offers — this tab contains a list of all offers on the platform with the Top label, which can be enabled in the offer settings;
• Offers Requests — here are all partner requests for offers. The tab stores the entire history, including all approved, rejected, and pending requests.
• Smart Links — the tab lists all smart links on the platform. More detailed information about smart links can be found here.
• Creatives — this tab contains a list of all creatives on the platform, from all offers. Here you can manage them and add new ones to any offer.

In addition, each tab has its own set of filters, and the tabs with offers allow applying bulk actions to selected records.

List of available filters under tabs:

• All Offers: Search bar, Status, Availability, Advertisers, Country, Category, Goal Type
• Top Offers: Search bar, Status, Availability, Advertisers, Country, Category, Goal Type
• Offers Requests: Status, Offer, Affiliate
• Smart Links: Status
• Creatives: Status, Type, Offer

The available bulk actions under the Offers' tabs are: Change Status, Change Payout, Allow to Affiliate, Change Availability, Delete.

Additionally, it is worth noting that on the offers page, you can quickly edit the title, payout, availability, and targeting of any offer in the list.
You can do it by hovering the cursor over the desired parameter and clicking on it to edit.

Basic Info — This section includes the following information about the offer:

• ID — the Offer number.
• Title — the name of the product or service you are promoting.
• Status — Active, Draft, Testing, or Inactive.
• Categories — keywords that help to search for offers. You can edit tags in Settings > Categories and Tags > Categories.
• Description — the description of the promoted product or service, additional details, or other helpful information.
• Traffic Types — additional information on the types of traffic allowed on the offer. It is for informational purposes only.
• Time Zone — the time zone the offer is promoted in.
• Currency — select any currency in which revenue, payouts, and profit will be calculated. Please note that the currency cannot be changed for already-generated conversions.
• Expiration Date — a day when the offer expires and its status automatically changes to "Inactive".
• Internal Information — additional information about the offer is visible only to platform managers.
• External ID — the external offer ID, filled in by the manager. Typically used when importing offers from a third-party system. It carries an informative character and is visible only to platform managers.

In this section, the manager can generate a tracking link for any of the affiliates on the platform for internal tests and flow checks, or generate a ready-made link with additional parameters and pass it to an affiliate.

Link Builder — An embedded tracking link generator that allows adding additional parameters through toggles from a list as well as entering custom values in added fields.

Additional Parameters — a short reference guide of available parameters for the tracking link.

Goals represent a completed activity, called a conversion, which your affiliates are paid for. Learn more about Goals.

The manager can add a goal by clicking the "Add Goal" button, edit it, or navigate to the goal management page by clicking the "Manage" button.

The block displays key information about the goals:

• Goal Title — your goal name. It can be, for example, Purchase, App Install, or Registration.
• Goal ID or Alias — displays the goal ID or alias, depending on whether the Alias field is filled in the goal settings. For all goal types, the system sets default alias values except for CPA and CPC.
• Goal Type — CPC (Cost per Click), CPA (Cost per Action), CPL (Cost per Lead), CPS (Cost per Sale), CPI (Cost per Install), REG (Registration), DEP (CPA Deposit), Revshare (Percant from the Deposit amount). REG, DEP, and RevShare are specific goal types for the iGaming industry.
  Note: There can be only one CPC goal in an Offer, and it must be the default one.
• Revenue — the amount that the advertiser pays you for every completed Goal.
• Payout — the amount you pay to your affiliate for every completed Goal.
• Initial Status — Approved, Pending. The status in which a conversion will be created.
• Multiple - displays the status of whether the multiple conversions option for a specific goal is enabled or disabled.
• Caps - displays the set limit for a specific goal and the level of its usage depending on the type of the cap.

• Public — all affiliates can see the offer and promote it.
• Require Approval — affiliates must send a request to the manager and receive the approval to promote the offer.
• Private — all affiliates won't see the offer, managers share it with the specific affiliates only.

Learn more about Affiliate Access to Offers.

The geographical location where your offer will be or will not be available. You can configure in what cities, countries, and regions the offer will be promoted and filter out the untargeted traffic. In this section, you can fine-tune your targeting by adding more additional rules. Learn more about Targeting .

Here you can add any number of landing pages; only one can be the default landing page. It is not possible to change the label of the default landing page, only its URL. You can use any additional parameters with tracking macros to transfer tracking-related info. Click the Macros Available button to see the full list.
In the landing page settings, you can add a preview link for affiliates, as well as a preview image. Additional landing pages can be separately configured in terms of targeting and their visibility to partners.

Traffic can be directed to an additional landing page instead of the default one.

This option allows configuring traffic distribution between landing pages and automates this process. Several options are available:

• A/B Testing - Purpose: A/B split testing new Landing Pages to understand which one works better without providing it to Affiliates. Send a required percentage of traffic volume to test the pages out.
• Rotation - Purpose: testing new Landing Pages, rotating between all Landing Pages in equal proportions.
• Targeting Based - Purpose: redirecting traffic depending on targeting. Redirects will go to the last added Landing Page that meets the targeting criteria.

You can find more detailed information on configuring the Landing Pages and Traffic Distribution for them here.

• Banner - an image ad affiliates can use to promote the offer.
• Email - an email example the affiliates can use for Email marketing. If Count Impressions is enabled, the impression pixel will be added and impressions will be counted.
• HTML - can be any other format (e.g. Flash, JS). If Count Impressions is enabled, the impression pixel will be added and impressions will be counted.
• XML Feed - advertiser product feed URL

Learn more about Offer Creatives.

This option is enabled in the offer tracking settings. In this section, you can add and edit an affiliate promo code. For more details about this functionality, you can find information here.

This section consists of several tabs containing statistical data on the Offer, namely: clicks, conversions, revenue, the payout for the period, and the top affiliates, who are promoting it the most. The Top Affiliates section includes a list of the most efficient affiliates running the offer campaign.

Shortcuts to the main Reports sections of the offer. There are 4 Quick Links available:

• Preview
• Statistics/Reports
• Conversions
• Clicks

here

The entire history of manager actions is displayed here, including all changes performed by them while editing an offer, from the moment of its creation.

In this section, you can add custom payout parameters for any affiliates based on certain conditions. Either all or particular affiliates can be selected for a Custom Parameter. You can set up a special rule for trafficback, or forced redirect, and more. For more details about this functionality, see here.

This block contains information about the tracking method used for this offer: Postback, Direct Linking, iFrame Pixel, IMG Pixel, JavaScript Pixel. Here, you can also change the tracking method to any of the available ones. The system will automatically generate a postback, pixel, or script that needs to be installed on the brand's/advertiser's end for integration.